Six tips for an effective business website

Angelena Iglesia

Most businesses already have an online presence in the form of a website. But if you do not, as yet, and are looking to create one, there are a number of key things to bear in mind to ensure that it is effective and efficient.

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Research shows that in excess of 95% of consumers search for local businesses online as a first step when looking for services/goods nearby. It is clear that having a website will massively increase your reach.

1. Choose an appropriate domain name

Your domain name needs to be relevant in that it either describes what your business does or it is the same as your company name (or both!) This will make it easier for customers to find you and remember your site. Other tips for strong domain names include avoiding numbers and using the most appropriate TLDs.

There are hundreds of companies such as names.co.uk who can help you get sorted in-terms of setting up a website, and from whom you can also buy domain name services such as hosting.

2. Make the site mobile responsive/compatible

Mobile devices are increasingly the main source of website visits (and purchases), so it is vital that your website shows up correctly and functions well on a variety of devices.

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3. Make the site easy to navigate

A complicated website will soon get frustrating, so keep it simple and easy to navigate. It is recommended that top-level menus should be limited to four or five tabs/headings and that there is always an easy way to get back to the home page.

4. Make sure your contact information is viewable

Website visitors should be able to see these at all times so make sure it is kept above the fold on every page and doesn’t disappear when users scroll down.

5. Ensure accuracy

Inaccurate or out-of-date information will make you look unprofessional, so make sure that pages are checked and updated regularly. Additionally, make sure that key things such as phone numbers, staff names and email addresses are all correct and up-to-date.

6. Optimise for speed

Slow websites or websites that crash are one of the top reasons for abandoned visits/potentially lost sales. Keeping your software up-to-date, optimising images and videos, and ensuring you have enough bandwidth will all help your site run smoothly and quickly.